I Am Second...

I am reading Josh Hamilton's book right now and the story of his life just amazes me. To see the struggles that he has been through and to see him triumph is truly an amazing act of God. Hamiliton has also partnered with an organization called e3 Partners Ministry. Their current multi-million dollar campaign is focused around the phrase, "I Am Second".

"The initiative – which began this month and is planned to last three years – has attracted professional athletes and Hollywood celebrities and drawn more than 160,000 Web site hits from people in at least 150 countries." Jessica Meyers, The Dallas Morning News

Celebrities on board with the campaign right now include Josh Hamilton (Texas Rangers), Jason Castro (American Idol), Darrel Waltrip (Nascar), Stephen Baldwin (Actor), Brian Welch (Singer/Songwriter), Jason Witten (Dallas Cowboys), Joe Gibbs (NFL/Nascar), and more.

The campaign's aim is to put God first in people's lives. Through the videos on their website and billboards plastered along the highway in Northern Texas, they are reaching out to more people than they could have hoped when drafting the campaign. Their ad tactics really show the power and strength that modern digital media has in the advertising world. Branching their campaign onto YouTube, Facebook, and creating their own flash based website will attract those of the younger generation to their message.

For more information please visit their website at www.iamsecond.com